The Golden Circle Model

Before we begin our work on clarifying the vision and mission for a company or organization I recommend that everyone watch a Ted Talk by Simon Sinek explaining the Golden Circle Model.

This video has had over 25,177,210 views.

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

The Golden Circle












What are the questions that we need to ask?

Our Why ~ Vision

Why does our company or organization exist? What is our purpose?

How ~ Mission

How does our company or organization do this?  These are the things that make us special or set us apart from our competition


What products or services does our company or organization offer to meet our Why?


Simon Sinek - Start With Why

Cora Whittington also highly recommends reading Simon Sinek‘s  book “Start With Why” and get ready to change the way you look at creating a Mission, Vision and describing your business.


About the Author:

Cora is a coach with an unique ability to help you access your intuition and inner wisdom. She coaches small business owners, government executives, executive directors and not-for-profit administrators to name a few.
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